Herno: Italy’s Best Coats and Jackets at the Best Price

Herno: Italy’s Best Coats and Jackets at the Best Price

Herno, an Italian heritage brand launched by the Marenzi family in 1948, is a luxury outerwear label that combines high-quality materials and high-performance technology. These expertly crafted raincoats, trenches, down puffer jackets, and parkas are lightweight, durable, and fashionable—essential wardrobe staples for every collection.

Who Has the Best Price for Herno Coats and Jackets?

italist is the only platform to offer direct-to-consumer imports from Italy’s finest retailers. This means customers can purchase brand-new, genuine, in-season fashion and luxury accessories at Italian retail price—up to 30% less than average market price—as if they’d flown to Italy and visited the stores in person.  

Here’s a price comparison between italist and one of the top luxury retailers in the U.S.:

These are the same coats and jackets from the same season—same fabrics, same length, same styles—and both totals include tax and shipping. When you compare the amounts above, the best price is clear.


Why buy Herno jackets?

Herno is an iconic Italian heritage brand known as one of the finest producers of luxury outerwear in the world. For 70 years, the Marenzi family has been designing and producing high-quality, high-performance coats and jackets for men and women—timeless classics that never go out of style.


In 1948, Herno began with expertly tailored Italian raincoats and trenches, and then the brand designed pieces for luxury fashion houses from Giorgio Armani to Hermès to Louis Vuitton. Now, Herno’s collection of luxury coats and jackets for men and women includes down puffer jackets, parkas, bombers, topcoats, raincoats, trenches, and more.

How can I figure out the right size for my Herno jacket?

Different countries use different standards for size measurements, so please refer to our international size conversion chart. If you’re unsure about your measurements, we recommend visiting a nearby boutique or luxury retailer to get a sense of your size. Once you know your size, we’re confident you’ll find the best value and the largest selection on italist.


Does italist sell authentic Herno jackets?

All products on italist are genuine and brand-new. Our entire selection is currently available in luxury retail locations across Italy. Products are sourced and curated by our Italian partner boutiques, and we have an extensive vetting process to ensure that we only offer genuine luxury items.

How does italist offer luxury goods at a lower price?  

When you make a purchase through italist, you are directly importing goods from our partner boutiques and luxury retailers in Italy. The same high-quality products are available at a lower retail price in Italy (up to 30% less than average market price), so insiders get access to the best price for in-season fashion and luxury accessories by using italist.

Why buy with italist?

Italist gives customers access to more than 1,000 international luxury brands and 200,000 items across Italy. Not only does italist have the largest selection but also offers the best value for the same authentic fashion and accessories carried by other luxury retailers.





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